Our Journey
Serving genuine Italian pizza with dedication since 1985
From Naples to Your Block
'Crust & Craft Pizzeria originated from a modest goal: to introduce traditional Neapolitan pizza to London. Established by the Rossi household in 1985, our pizza restaurant was a quaint, family-owned shop drawing upon generations-old recipes.
The initiator, Marco Rossi, aced the craft of pizza creation on her travels through Italy, apprenticing with renowned pizzaiolos in Naples, the cradle of pizza. Back in the UK, she was unwavering in her commitment to replicate the essence of true Italian pizza, utilizing age-old methods and prime ingredients.
What started as a humble pizzeria with just 12 seats has expanded to a cherished neighborhood fixture, yet our adherence to excellence and tradition has remained steadfast. We continue employing the classic wood-fire oven approach, our dough is prepared fresh each day, and we only choose top-quality components.
Presently, 'Crust & Craft Pizzeria is still in the hands of the family, with the Rossi family's second generation at the helm, guiding our enthusiastic crew. Despite adopting modern improvements, the core of our establishment remains unchanged: making delectable, genuine pizza that unites people.
Our Principles
Premium Ingredients
We procure the most pristine, superior ingredients, forming partnerships with domestic growers and Italian suppliers to guarantee the authentic taste.
Ancient Techniques
We fashion our pizzas using classical methods, with dough that rests for 48 hours and is cooked in genuine wood-fired ovens.
Focus on Community
We aim to be more than just a dining spot—we're a vital part of our local area, supporting initiatives and offering a hospitable place for everyone.
Eco-Friendliness
Our dedication to sustainable practices is unwavering, from minimizing food waste to choosing recyclable packaging and endorsing sustainable farming.
Introducing Our Team
Meet the dedicated team behind our savory pizzas
Marco Rossi
Founder & Master Chef
Inheritor of the pizzeria, trained in Naples, refining our recipes for more than 15 years.
Maria Gonzalez
Chef de Cuisine
Skilled in Italy's culinary traditions with a 12-year track record, she's responsible for our kitchen's seasonal innovations.
Antonio Bianchi
Leading Pizzaiolo
Hailing from Naples, Antonio's been perfecting outstanding pizzas for over two decades and is in charge of training our pizza chefs.
Emma Williams
Manager of Dining Operations
Focused on providing every visitor with a superb dining experience, she leads our customer-facing team with charm and precision.
Andrew Li
Beverage Curator
Oversees our juices drink selection, specializing in Italian sodas and the perfect accompaniments to our pizzas.
Client Testimonials
This is the closest to Neapolitan pizza you can get without being in Italy. The dough is just the right level of chewy and features those delightful charred bubbles that only a wood oven can produce.
William Black
Adore the fact that 'Crust & Craft Pizzeria' cherishes local produce and follows sustainable measures. The quality shines through in every slice. Their rotating seasonal offerings never disappoint!
Rebecca Evans
I have been a patron for years and the excellence has been consistent. The staff makes you feel like part of the family, and the pizza is pure bliss. If you haven't yet, you must try the Truffle Mushroom pizza!
Nicholas Green
Honors & Accolades
Leading Pizzeria in Karlport
City Culinary Awards, 2019-2023
UK’s Finest 50 Pizzerias
National Dining Review, 2021-2023
Certified Genuine Neapolitan Pizza
Associazione Verace Pizza Napoletana, 2018
Eco-Friendly Company Award
Local Eco Business Fellowship, 2022
Join Us
Explore true Italian pizza craftsmanship in a cordial and inviting environment